UK Take Note

7 January 2008

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It has been known for a while that search engines reward businesses that host within the country that they are trading by ranking them more highly.

But now, the UK is beginning to see the effects of this with foreign companies flooding in to our data centres to win a share of the market says Lawrence Jones, managing director of business hosting provider UKFast.

UKFast's six month figures show that over 33 per cent of the hosts new enterprise level clients are overseas businesses. The US, Australia and Continental Europe take the lead and as enterprise clients they are taking the move very seriously.

UKFast's analysis also gives some indication of the fastest growing sectors online. While the travel sector continues to consolidate a healthy share of the revenue, gaming sites, financial businesses and e-learning will all have increased their presence before the end of the year.

Unsurprisingly, one of the main catalysts to growth is the emergence of more user generated content and Web 2.0 technologies within company websites.

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