Bing Use Inches up in February

12 Mar 2010

Microsoft's Bing grabbed 11.5 per cent of all search queries in the U.S. in February, slightly higher than its 11.3 per cent share the prior month, according to the latest figures from ComScore.

Yahoo, which recently won regulatory approval over a search technology and advertising deal with Microsoft, captured 16.8 per cent of all queries, a slight decline of 0.2 per cent from January. But Google remains the search engine champ, winning 65.5 per cent of all the searches run last month, up 0.1 per cent from January.

Trailing the list was the Ask Network in fourth place with 3.7 per cent of all search requests, followed by AOL with a 2.5 per cent slice of all searches in February.

To put those percentages into real numbers, people online ran 14.5 billion searches in the U.S. last month. Google captured 9.5 billion of those, Yahoo accounted for 2.4 billion, Microsoft grabbed 1.7 billion, and Ask and AOL took home the rest.

Following its debut last summer, Bing's share of all U.S. search queries has steadily crept a bit higher over the past several months. Yahoo's share has been declining, while Google's has generally remained about the same. As Microsoft and Yahoo move forward on their new search partnership, the two are hoping to bump up their search rankings and advertising to finally take a bigger bite out of Google.

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