MSN helps advertisers with new profiling tool

11 Jan 2006

MSN has launched a tool on its advertisers' site that lets clients profile audiences and target specific demographics.

It is a tit-for-tat reply to Google's move this week to launch Google Pack, a portfolio of free software from Google and other companies aimed at improving users' experience online and on their desktop.

MSN's Audience Profiling tool, found at advertising.msn.co.uk, lets advertisers search for specific online demographics across 10 European markets to create pan-regional tailored campaigns.

The free service lets advertisers see where their target audience spends time on the MSN network and aims to reduce costly research time.

Marc Bresseel, regional sales director at MSN EMEA, said: "This enhancement to the advertising sites demonstrates our commitment to developing and highlighting the creative opportunities uniquely available to advertisers through the online medium."

The move builds on MSN's research from ComScore's global online research panel to provide better behavioural information to media planners and buyers.

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