Spotify to Launch in the US

18 Mar 2010

Daniel Ek, Chief executive of music-streaming service "spotify" revealed that spotify will be released in the US later this year.

The service will be "pretty much" identical as the UK version and will contain free content in a similar way.

Ek said; "What I mean by 'pretty much' is that I think you're going to find the next version of Spotify will alter the way that people consume the product in terms of sharing, discovery and music management."

Despite criticisms made by US rival MOG that the spotify model would not work in the states, Ek argues; "It is a model that works in Europe and it's a model that will definitely work in the US as well."

Spotify now has 7 million users in the 6 European countries in which it has a presence. 320,000 of these users have become subscribers to get an ad-free service, higher quality audio streams and access to a mobile application.

Daniel Ek remains adamant that the model which will be available in the states later this year will be very similar to the UK version. He stated; "At Spotify we believe in the free experience."

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